Why Kybella(tm) could be a popular treatment for men
Did you know that we have less than one second to make a first impression and that impression is often consequential and lasting? A study from the Journal of Psychological Science revealed that the financial success of the top 25 and bottom 25 companies in the Fortune 1000 can be correlated to the appearance of their male CEO’s face. The more dominant appearing his features, the more likely the company is to be successful. Similarly, a 20 year follow-up, published in the Social Forces Journal, revealed that the cadets from the 1950 graduating class at West Point Military Academy who had more dominant or masculine facial features, were more likely to achieve a higher rank in the military later in their career. Clearly we like our leaders tall, powerful, and with a strong jaw line. So what does this mean to the male wanting to surge ahead within his peer group, with the opposite sex or professionally?
Men who make more money, look like they make more money?
Male motivations for seeking out cosmetic surgery are different than that of a female. For the last 70 years, advancement in cosmetic medicine whether it be new products, procedures or treatments have been designed primarily with the interests of women in mind. However, men as well are focused on improving their appearance, and may have a lot to gain if they do. Dr. Steve Dayan, one of the primary investigators involved in the Kybella(tm) pivotal trial believes, “Men seem to place greater emphasis on quicker, longer lasting results and are less acceptable to undergoing surgery.” Therefore, it is not a surprise that non-surgical fat reduction in particular, is more common with males who make up 17 percent of this market, versus 10 percent of the overall cosmetic market. According to Dayan,“While Kybella(tm) is expected to be very popular with both men and women wanting a slimmer, more defined neck line, there may be a particular role for the aesthetically emerging male who is looking for an office based treatment to reduce a full neck. Kybella(tm) could be the newest and best choice.”
The recent approval of Kybella, the first in class product that reduces the fat under the chin (double chin) without surgery, may be the newest tool for men wanting to achieve greater success. Most patients see results in as little as two to four treatments. If you are interested in learning more, or would like to schedule a consultation call 312.335.2070. For more information about the risks and benefits of Kybella, visit: https://mykybella.com/
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Last Updated on January 29, 2021 by Dr Dayan